Brand guide · airbnb.com

Airbnb

“Homes on Airbnb”

Airbnb has welcomed 1.5 billion arrivals, all thanks to our 5 million Hosts. We’re creating connection and belonging in the world, with a global creative community where people of all backgrounds, identities, and experiences can thrive.

Extracted from the live site on 2026-10-09 in 34s · 3 pages read · 6 TinyFish calls

Airbnb homepage as rendered by the TinyFish browser

Take it with you

Logo

Taken from the rendered site header (102x32px on a 1440px-wide viewport).
Vector SVG with computed fills inlined, so it renders the same outside the site.

Logo PNG

apple-touch-icon

apple-touch-icon 76x76

apple-touch-icon 120x120

apple-touch-icon 152x152

Colour

Contrast pairings

AaBody text on page background14.74:1 · AAA

AaText on primary5.97:1 · AA

AaMuted text on page background5.25:1 · AA

AaPrimary on page background3.52:1 · AA Large

AaText on vivid pink accent5.04:1 · AA

40 colour variables found in the site's CSS

--palette-bg-primary-core: #FF385C --palette-border-primary-inverse: #FFFFFF --palette-text-primary-inverse: #FFFFFF --palette-bg-primary-luxe: #222222 --palette-border-brand: #DA1249 --palette-bg-primary-inverse-selected: #000000 --palette-text-primary-invalid-hover: #A3150F --palette-bg-primary-error: #FFF5F3 --palette-icon-primary-inverse: #FFFFFF --palette-icon-primary-error: #C13515 --palette-border-primary-inverse-hover: #222222 --palette-border-primary-disabled: #DDDDDD --palette-text-primary-error: #C13515 --palette-bg-primary-inverse-disabled: #DDDDDD --palette-loading-on-brand: #FFFFFF --palette-bg-primary: #FFFFFF --palette-icon-primary-invalid-hover: #A3150F --palette-icon-primary-invalid: #D7251C --palette-text-brand-selected: #DA1249 --palette-bg-primary-plus: #92174D --palette-border-primary-inverse-selected: #222222 --palette-text-primary-error-hover: #A3150F --palette-logo-brand: #FF385C --palette-bg-primary-inverse-screens: #000000 --palette-bg-primary-inverse-invalid: #D7251C --palette-icon-primary-selected: #000000 --palette-icon-primary-hover: #000000 --palette-text-primary: #222222 --palette-bg-primary-inverse-error: #C13515 --palette-bg-primary-inverse: #222222 --palette-border-primary: #222222 --palette-loading-primary: #222222 --palette-border-chart-brand: #BD31A1 --palette-bg-primary-selected: #F7F7F7 --palette-bg-brand-secondary: #FBEFF8 --palette-icon-primary: #222222 --palette-icon-brand: #D80669 --palette-border-primary-hover: #3F3F3F --palette-bg-primary-inverse-error-hover: #A3150F --palette-icon-primary-error-hover: #A3150F

Typography

Airbnb Cereal VF

sans-serif · self-hosted · used for heading, navigation

Weights 400

"Airbnb Cereal VF", Circular, -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif

headingAirbnb Cereal VF · 14px · 400 · 1.43

Stay in Jay

navigationAirbnb Cereal VF · 14px · 400 · 1.43

All

Tone of voice

The supplied copy is primarily careers-led: welcoming, creatively ambitious, and direct about flexibility and belonging. It pairs human invitations with concrete scale and practical qualifications.

Belonging expressed personally

Addresses readers directly and frames inclusion as being welcomed, empowered, and able to contribute.

Use you and your to connect belonging with a concrete experience or opportunity.

Don't

Describe people as interchangeable resources or make belonging sound like an exclusive privilege.

How it sounds on their site

“We welcome you” home

“We’re committed to ensuring Airbnb is a place where people of all backgrounds, identities, and experiences can thrive.” home

Creatively ambitious

Uses expansive language about creative work and impact, supported by invitations to participate.

Pair an ambitious headline with a specific action, role, or collaborative opportunity.

Don't

Rely on abstract innovation jargon without explaining what people can do.

How it sounds on their site

“Work at one of the most creative places on Earth” home

“Join our global creative community, where passion and collaboration drive innovation to make products that impact the world.” home

Human flexibility with practical boundaries

Acknowledges individual needs while clearly qualifying what the company offers.

State the human benefit first, then include relevant limitations in plain language.

Don't

Promise unrestricted freedom or hide qualifications behind legalistic phrasing.

How it sounds on their site

“We know there is no one-size-fits-all approach to work.” home

“where regulations allow” home

Tone spectrum

FormalCasual

SeriousPlayful

TechnicalPlain

UnderstatedBold

Measured on 265 words

Sentence length: 18.9 words
Reading ease: 51 · Plain (high-school level)
Headings: Mixed
“You” vs “we”: 3 vs 3.4 per 100 words
Exclamations: 0 per 100 sentences
Contractions: 1.1 per 100 words

Style rules

Use short, invitation-led headings; sentence case predominates, with title case retained for named phrases such as Live and Work Anywhere.
Keep body sentences near the measured average of 19 words, using plain high-school-level language.
Use we and our for the company, and you and your when addressing readers directly.
Use contractions naturally but sparingly; avoid exclamation marks and rhetorical questions.
Present scale with numerals, as in 2007, 1.5 billion, and 5 million; capitalize Hosts when referring to Airbnb Hosts.
State practical qualifications explicitly rather than presenting benefits as unconditional.

Words we use

AirbnbHostsconnectconnectionbelongingcreativecommunityworldLive and Work Anywhere

Words we avoid

human capitalsynergizeexclusive elitedisruptive ecosystemunrestrictedguaranteed

Messaging

Connection starts with belonging

Airbnb presents a welcoming workplace as the starting point for creating connection and belonging in the world.

“Creating connection and belonging in the world begins with a workplace where you're both welcomed and empowered to be your authentic self, so you can deliver your best work.” home

Flexibility recognizes individual needs

Employees can live and work across the world where regulations allow, while retaining opportunities for in-person connection.

“We know there is no one-size-fits-all approach to work.” home

“opportunities to connect in person” home

Creative collaboration drives impact

Airbnb invites people to join a global creative community and collaborate on products that impact the world.

“Join our global creative community, where passion and collaboration drive innovation to make products that impact the world.” home

“Work alongside industry-leading talent and be part of our vibrant network, encompassing people from all walks of life.” home

Audiences

People looking for homes on Airbnb. Find homes through Airbnb.
Prospective employees. Explore open roles, workplace belonging, creative impact, and flexibility in where they live and work.
Media and editorial users. Access media assets and understand restrictions on their editorial use.

Proof points

“From our first three guests in 2007, Airbnb has welcomed 1.5 billion arrivals, all thanks to our 5 million Hosts.” home

Key phrases

Homes on AirbnbLive and Work AnywhereWe welcome youconnection and belongingglobal creative communityMake an impact

Calls to action

Live and Work AnywhereLife at AirbnbJobs at AirbnbExplore open roles

Boilerplate

About Airbnb: Airbnb welcomed its first three guests in 2007 and has since welcomed 1.5 billion arrivals through 5 million Hosts. Its careers pages emphasize connection, belonging, creativity, and collaboration. Airbnb offers employees flexibility to live and work anywhere in the world where regulations allow, alongside opportunities to connect in person.

How this was built

Every fact above traces to one of these calls. Quotes were checked against the fetched text: 12 kept, 0 dropped as not verbatim. Voice written by gpt-6.1-sol.

TinyFish	Purpose	Result	Time
Search	Find the company's official homepage Airbnb official website	6 results	0.8s
Browser	Render the live homepage to measure colours, type and logo https://www.airbnb.com/	session tf-5829f429-7d0d-4523-8016-4bc6977f6b9f; rendered 4428 elements in 15032ms, 9 bg colours, 1 font files, logo svg	15.9s
Fetch	Read homepage copy, links and images for a brand guide https://www.airbnb.com/	1/1 pages, 410 chars	2.5s
Search	Find the site's about, product, pricing and careers pages Airbnb about mission products careers	10 results	0.4s
Search	Find official brand assets and guidelines Airbnb brand guidelines logo colors press kit	9 results	0.4s
Fetch	Read site pages for tone of voice, messaging and brand rules https://careers.airbnb.com, https://news.airbnb.com/media-assets	2/2 pages, 1543 chars	0.7s

Pages read

homeFetchhttps://www.airbnb.com/
careersFetchhttps://careers.airbnb.com
brandFetchhttps://news.airbnb.com/media-assets